As an evolving humanitarian organisation, Mercy Relief (MR) continually looks to improve itself and grow the humanitarian sector in Singapore and the region. As such, Mercy Relief is committed to partnering like-minded governmental and non-governmental agencies and institutions, corporations and individuals, both in Singapore and overseas, to enhance its resource capacity and network. In addition, the need to boost its response capabilities means that MR has to proactively seek strategic collaborations with relevant partners to remain effective in the industry.
Notwithstanding the recurring onset of disasters, MR needs to maintain fast response times to address the basic needs of those affected with appropriate aid comprising of food, shelter, water, sanitation facilities and other essentials. While the speed of response in most emergencies is often compromised by the environmental conditions in disaster zones, the need to improve response time remains a dominant concern for humanitarian responders like Mercy Relief. To address this, MR partnered Golden Season Pte Ltd to set-up Charity Journal which was established as a legitimate fundraising platform in support of Mercy Relief’s overseas emergency relief operations and its endeavor to enhance emergency preparedness in the region by helping to generate a sustainable stockpile of relief items in Singapore. For MR, such CSR initiatives by its corporate partners ensure that the organization has a ready stockpile of relief supplies on standby, thus cutting down its response time significantly, facilitating the timely and effective delivery of relief supplies to affected communities.
In tandem, Mercy Relief seeks to expand its existing collaboration through various strategic initiatives that include the promotion of volunteer activities, research and development of appropriate technological solutions for rural and disaster-stricken communities’ needs, introducing educational courses in humanitarian affairs and building an alliance of active humanitarian responders in Asia to enhance the effectiveness and efficiency of disaster relief operations and development efforts.