While Mercy Relief focuses on poverty alleviation and community development abroad, back in Singapore, it recognises the importance of developing a caring and socially-conscientious society. Hence, it actively engages various stakeholders - public, donors, volunteers and youth through public exhibitions and talks at education institutions to advocate greater awareness of the plight of the less fortunate in the region and to develop an interest in community service in Singapore.
Since launching the ‘Cultivating a Grateful & Gracious Society’ (CGGS) Programme in August 2008 to embark on structured local engagements, community and institutional outreach have remained the core of MR efforts to promote awareness of the humanitarian sector in the region. As the humanitarian sector is still in its infancy , with limited resources, MR is committed to develop an active social platform which will help champion the humanitarian cause to the general public in Singapore.